Five valuation methods. Eight benchmark sources. 18,000+ real transaction comparables. Adversarial-tested analysis. One command.
Rob 2.0 is the AI engine built by ROI Logistics. The Deal Intelligence module runs a full acquisition analysis — financials, valuation, benchmarks, deal structure, and adversarial review — from a single command.
Send one email or Slack message with the target's financials. Rob 2.0 returns a comprehensive deal package that would take a traditional advisory team days to assemble.
Every analysis is stress-tested through a three-pass adversarial pipeline before you see it. No confirmation bias. No optimistic assumptions. Just numbers that hold up under scrutiny.
Five methods. Size-weighted benchmark blending. Every number sourced, every assumption challenged.
Seller's Discretionary Earnings times industry median from BizBuySell. The gold standard for Main Street deals.
Real multiples from 18,000+ actual small business sales via BIZCOMPS. Ground truth from closed deals.
Size-weighted blend of Damodaran, Pepperdine, and ValuAdder. Public company data de-weighted for small deals.
Damodaran EV/Sales for sector comparison. Auto-flagged with caution for deals under $5M EBITDA.
Capitalized excess returns above normal asset return. Uses industry WACC plus private company risk premium.
Every valuation is triangulated against multiple independent data sources. No single source drives the analysis.
| Source | Coverage | Data Type | Best For |
|---|---|---|---|
| Damodaran EV/EBITDA | 94 sectors, 5,994 firms | Public company multiples | Upper middle market reference |
| Damodaran Revenue | 94 sectors | EV/Sales multiples | Revenue-based comparisons |
| Damodaran WACC | 94 sectors | Cost of capital by industry | Excess earnings, discount rates |
| BizBuySell | 16 industries | SDE multiples from listings | Main Street SDE valuation |
| BIZCOMPS | 18,000+ closed sales | Real transaction comps | Ground truth for $100K-$3M deals |
| Pepperdine | 9 industries by size tier | EBITDA multiples + capital access | Size-adjusted EBITDA valuation |
| ValuAdder | 14 specific business types | EBITDA multiples by SIC | Granular niche matching |
| IBBA Market Pulse | 5 deal size segments | Sentiment, timing, deal terms | Market conditions + buyer profiles |
Not all data sources are equally relevant at every deal size. Rob 2.0 automatically adjusts source weights based on the target's EBITDA — so a $300K deal is not valued against Fortune 500 data.
| EBITDA Tier | Damodaran | BizBuySell | BIZCOMPS | Pepperdine | ValuAdder |
|---|---|---|---|---|---|
| Under $1M | 10% | 30% | 30% | 15% | 15% |
| $1M - $5M | 15% | 25% | 25% | 20% | 15% |
| $5M - $25M | 25% | 15% | 15% | 30% | 15% |
| $25M+ | 35% | 10% | 10% | 25% | 20% |
For deals under $5M EBITDA, BIZCOMPS transaction comps and BizBuySell SDE multiples carry 60% of the weight — because those reflect what real buyers actually pay in closed Main Street transactions.
Headline price is not the real price. Rob 2.0 models the buyer's true economic cost using NPV analysis of every payment component.
A $1M asking price is rarely a $1M deal. Rob 2.0 models cash at closing, seller notes, SBA loans, and earnouts — then discounts every future payment to present value at the buyer's required rate of return.
At a 15% discount rate, the buyer's effective cost is $712,000 — not the $850,000 headline. That is a 16.2% effective discount from the time value of deferred payments.
Evaluating more than one opportunity? Rob 2.0 runs the full valuation engine on each target independently, then ranks them by opportunity quality with an LLM-powered comparative analysis.
Median valuation from 5 methods. SDE margin 28.5%. Strong sector demand.
Lower margin but more recurring revenue. Owner less involved in daily ops.
Highest margin of the group. Residential and commercial mix. 80% seller-financed.
Each target gets independent SDE, EBITDA, ratios, all 5 valuation methods, and benchmark matching.
Then a single comparative ranking: valuation attractiveness, risk level, growth potential, and a clear recommendation.
Every deal analysis is stress-tested through three independent passes. The Builder makes the case. The Critic tears it apart. The Synthesis delivers the verdict.
Senior M&A Advisor. Analyzes financial health, revenue quality, margin trends, SDE/EBITDA integrity. Assesses valuation against benchmarks. Recommends deal structure. Identifies growth opportunities.
Skeptical Due Diligence Analyst. Challenges multiples appropriateness. Hunts for customer concentration risk. Tests owner replaceability assumptions. Flags hidden liabilities and macro headwinds.
Managing Partner. Issues the final verdict: BUY, NEGOTIATE, or PASS. Sets fair value range. Lists top 3 strengths with evidence. Top 3 risks with mitigation. Specific deal structure terms. Conditions for closing.
Every deal analysis includes current market conditions from the IBBA Market Pulse Survey — so you know whether you are buying in a seller's market or a buyer's market.
| Buyer Type | Market Share | Trend |
|---|---|---|
| First-Time Buyers | 42% | Stable |
| Serial Entrepreneurs | 28% | Growing |
| Strategic Acquirers | 18% | Stable |
| PE-Backed | 12% | Growing |
The deal closes. Now what? Rob 2.0's marketing intelligence engine turns acquisition targets into growth stories from day one.
The deal analysis tells you what a business is worth today. The marketing analysis tells you what it can become. Rob 2.0 runs both — giving you a complete picture of acquisition value and growth potential.
Full website technical audit, social media presence scoring, backlink authority, SEO foundation, and online reputation — revealing exactly where the marketing gaps are before you close.
Composite 0-100 score quantifying untapped marketing potential. Identifies specific channels and tactics where investment will yield the fastest returns.
Ingest the target's customer list. Clean, enrich, and segment it. Know who the most valuable customers are and how to reach more of them before the ink is dry.
Daily anomaly detection, weekly channel reports, monthly staleness checks, and quarterly strategic reviews — running automatically from the moment you take ownership.
What is working in your other portfolio companies? Rob 2.0 identifies transferable playbooks, benchmarks performance across your holdings, and recommends proven tactics for each new acquisition.
New brand briefs, ad creatives, landing pages, email campaigns, and social content — all generated from a frozen brand brief. Enterprise-level marketing output without enterprise-level headcount.
PageSpeed audit reveals 4.2s load time, no mobile optimization, missing schema markup. Fixing these alone could lift organic traffic 30-50% in 90 days.
SemRush shows no active Google or Meta campaigns. Competitors in the same market are spending $3,200/month on keywords with proven conversion rates.
Google Places shows 12 reviews at 3.8 stars while the top competitor has 147 reviews at 4.6. Automated review solicitation could close this gap in 6 months.
Despite weak website, organic local rankings are top 3 for primary service keywords. This means the business has real authority that paid channels can amplify.
Customer data shows 2,400 contacts with valid emails. Zero email campaigns in the last 12 months. A basic nurture sequence could reactivate 8-12% of dormant customers.
No Instagram or LinkedIn. For a service business in a metro area, social presence alone could generate 15-20 inbound leads per month within 90 days of consistent posting.
These are examples of the specific, actionable findings Rob 2.0 delivers in every business audit. Not vague recommendations — concrete metrics, competitive benchmarks, and estimated impact.
BIZCOMPS transaction comp data from 18,000+ actual closed deals. Real multiples. Real deal terms. Real buyer behavior.
| Industry | Transactions | SDE Multiple | Range | % Seller Financed |
|---|---|---|---|---|
| Service Businesses | 4,500 | 2.45x | 1.5 - 3.5x | 75% |
| Restaurant / Food | 3,200 | 2.05x | 1.2 - 2.8x | 55% |
| Retail | 2,100 | 2.15x | 1.3 - 3.0x | 60% |
| Construction / HVAC | 1,450 | 2.35x | 1.6 - 3.2x | 68% |
| Manufacturing | 1,200 | 2.85x | 1.8 - 4.0x | 70% |
| Healthcare / Medical | 1,100 | 2.70x | 1.8 - 3.8x | 78% |
| Auto Repair / Body | 900 | 2.30x | 1.5 - 3.0x | 70% |
| Wholesale / Distribution | 850 | 2.60x | 1.7 - 3.5x | 65% |
| Professional Services | 800 | 2.90x | 2.0 - 4.5x | 82% |
| Gas Station / C-Store | 700 | 2.50x | 1.8 - 3.5x | 50% |
| Cleaning / Janitorial | 650 | 2.20x | 1.4 - 3.0x | 80% |
| Landscaping / Lawn | 550 | 2.40x | 1.5 - 3.2x | 72% |
Five valuation methods. Eight benchmark sources. 18,000+ real comparables.
Adversarial-tested. One command.
ROI Logistics does not guess at value. We prove it.
roilogistics.ai